{"id":11040,"date":"2019-12-25T10:04:23","date_gmt":"2019-12-25T07:04:23","guid":{"rendered":"https:\/\/bizix.com.tr\/otel-odalarinda-dijital-donusum-seruveni-ii\/"},"modified":"2020-05-30T15:46:29","modified_gmt":"2020-05-30T12:46:29","slug":"otel-odalarinda-dijital-donusum-seruveni-ii","status":"publish","type":"post","link":"https:\/\/bizix.com.tr\/en\/otel-odalarinda-dijital-donusum-seruveni-ii\/","title":{"rendered":"DIGITAL TRANSFORMATION ADVENTURE IN HOTEL ROOMS - II"},"content":{"rendered":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p> <em>Let's imagine what the artificial intelligence configured by Digital Transformation can basically do for us in this interaction process.&nbsp;<\/em> <\/p><\/blockquote>\n\n\n\n<p>Konaklaman\u0131n olmazsa olmaz\u0131 <strong>oda<\/strong>. Bundan hari\u00e7 t\u00fcm unsurlar, konum, konsept, i\u015fletme kullan\u0131m amac\u0131na g\u00f6re de\u011fi\u015fkenlik g\u00f6steriyor.<\/p>\n\n\n\n<p>Otel Odalar\u0131 y\u00f6netiminde yapay zekay\u0131 nerede kullanabilece\u011fimizi bu sayede dijital d\u00f6n\u00fc\u015f\u00fcm i\u00e7in neler bekleyebiliriz bir g\u00f6z atal\u0131m.&nbsp;<\/p>\n\n\n\n<p>A <strong>Dijital D\u00f6n\u00fc\u015f\u00fcm<\/strong> s\u00fcrecinde otel odas\u0131 ile ilgili 2 farkl\u0131 odak vard\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>M\u00fc\u015fteri<\/li><li>Sorumlu personel<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Dijital D\u00f6n\u00fc\u015f\u00fcmde M\u00fc\u015fteri Etkile\u015fimi<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/mz23-mlOTfYHANTcg5AUa56d9Q00uqbSVE7YsPGLtmJ4M2rFxqw_K98SfXK-UYwPoYdMS_osTgpsV5rfQSUTMic36JoakzKSfzX0BwvTWEfyYB7Tbq2CldKS7RofSB7nyA8NrzYd\" alt=\"\"\/><\/figure>\n\n\n\n<p>M\u00fc\u015fteriye ula\u015ft\u0131\u011f\u0131m\u0131z kanal, s\u00fcreci 3 evrede takip ederek veri toplamaya odaklan\u0131r.&nbsp;<\/p>\n\n\n\n<p><strong>Konaklama \u00f6ncesi:<\/strong> M\u00fc\u015fteri ister sat\u0131n almas\u0131n\u0131 tamamlam\u0131\u015f olsun isterse karar a\u015famas\u0131nda olsun, &nbsp; \u00fcr\u00fcn ile etkile\u015fimini ba\u015flatmak \u00e7ok \u00f6nemlidir. Her iki durumda da, m\u00fc\u015fteri hakk\u0131nda; demografik bilgiler, tercihlerini etkilemekte rol oynayan \u00fcr\u00fcn \u00f6zellikleri gibi bilgiler, uzun vadede al\u0131nmas\u0131 gereken&nbsp; aksiyonlar\u0131 yap\u0131land\u0131r\u0131r.<br><\/p>\n\n\n\n<p><strong>Konaklama S\u0131ras\u0131nda:<\/strong> Art\u0131k m\u00fc\u015fteri sizinledir. \u00d6dedi\u011fi paran\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 al\u0131yor olmak, hem reklam\u0131n\u0131z\u0131 yapan yeni bir kanal yarat\u0131r, hemde&nbsp; sorun olan noktalarda h\u0131zl\u0131 \u00e7\u00f6z\u00fcm sunmak mutsuzluktan kaynaklanabilecek tetikleyicileri bertaraf eder. Ayn\u0131 zamanda \u00fcr\u00fcn\u00fcn\u00fcz hakk\u0131nda farkl\u0131 k\u00fclt\u00fcr, ihtiya\u00e7, kullan\u0131m \u015fartlar\u0131na g\u00f6re kal\u0131plar\u0131n\u0131z olu\u015fur ve bu sayede benzer \u015fartlarda \u00e7\u00f6z\u00fcm \u00f6neri mekanizman\u0131z kendili\u011finden olu\u015fmaya ba\u015flar. Bu a\u015famada \u201cRahats\u0131z Etmeyin\u201d (DND), Odam\u0131 Temizleyin gibi m\u00fc\u015fteri taleplerini rahatl\u0131kla entegre ederek m\u00fc\u015fteri talebine ne s\u00fcrede cevap verdi\u011finizi \u00f6l\u00e7\u00fcmleyerek, m\u00fc\u015fterinizle bir ba\u015far\u0131 \u00f6yk\u00fcs\u00fc olarak payla\u015fabilirsiniz.&nbsp;<\/p>\n\n\n\n<p><strong>Konaklama Sonras\u0131nda:<\/strong> Ge\u00e7irdi\u011fi konaklama ser\u00fcveni m\u00fc\u015fteriye bir\u00e7ok deneyim kazand\u0131rm\u0131\u015ft\u0131r. Daha \u00f6nce hi\u00e7 g\u00f6rmedi\u011fi bir dekorasyonu deneyimlemi\u015ftir, Odan\u0131n manzaras\u0131 tatilini \u00e7ekilmez hale getirmi\u015ftir, nezaketle ihtiyac\u0131n\u0131 kar\u015f\u0131layan bir personeli onore etmek istemi\u015ftir. Ne olursa olsun, d\u00f6nen bilgi \u00e7ok de\u011ferlidir. Kazand\u0131\u011f\u0131n\u0131z m\u00fc\u015fteriyi elde tutmak ve tan\u0131t\u0131m el\u00e7isi haline getirmek i\u00e7in kullan\u0131labilece\u011fi gibi operasyonun g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini ortaya \u00e7\u0131kartacakt\u0131r.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dijital D\u00f6n\u00fc\u015f\u00fcmde Sorumlu Personel Etkile\u015fimi<\/h2>\n\n\n\n<p>Sorumlu personel i\u00e7in \u00f6ncesi ve sonras\u0131 gibi bir kavram olmad\u0131\u011f\u0131 gibi, rutini iyi y\u00f6netmek esast\u0131r. Bir s\u00fcre sonra tekrarlanan sorunlar i\u00e7in kal\u0131c\u0131 \u00e7\u00f6z\u00fcmler \u00fcretmek daha kolay olur.&nbsp;<\/p>\n\n\n\n<p>Let's imagine what the artificial intelligence configured by Digital Transformation can basically do for us in this interaction process.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/MTIcOCnnDWdjGHHERPndUC37-dPH9S5DVaw_OD6MqRueC1nb2iY7ILmT7bX9hUKBj2__PYlS0Jp1A6fAOUjt07MG2yEC5BoUR0WlXNZ-o4Mbf21mCRt8vI7HR5pHPZkOAhV04zR-\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Resepsiyon:<\/strong> M\u00fc\u015fteri s\u00fcrecinde kurdu\u011fumuz etkile\u015fim bize m\u00fc\u015fteri beklentileri hakk\u0131nda verileri getirmi\u015fti. Robotumuz bu verilere en uygun ihtimallere g\u00f6re, odalamay\u0131 yaparak ideal yerle\u015ftirmeyi sa\u011flayabilir. Bundan sonraki s\u00fcre\u00e7te beklenmeyen de\u011fi\u015fiklikler (u\u00e7a\u011f\u0131n r\u00f6tar yapmas\u0131, giri\u015f saatinin de\u011fi\u015fmesi, odada teknik bir ar\u0131za ortaya \u00e7\u0131kmas\u0131 v.b.) Robot taraf\u0131ndan sorgulanarak operasyonun ak\u0131\u015f\u0131 g\u00fcncellenebilir.&nbsp;<\/p>\n\n\n\n<p><strong>Housekeeping:<\/strong> Personelin i\u015f y\u00fck\u00fc giri\u015f \u00e7\u0131k\u0131\u015f yapan oda say\u0131s\u0131, kalmaya devam eden oda say\u0131s\u0131, odan\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc, odada kalan ki\u015fi say\u0131s\u0131 gibi bir\u00e7ok fakt\u00f6re g\u00f6re de\u011fi\u015fir. \u0130nsan eliyle yapt\u0131\u011f\u0131n\u0131z i\u015f y\u00fck\u00fc da\u011f\u0131l\u0131m\u0131 mutlak dengesizliklere yol a\u00e7abilece\u011fi gibi i\u015f \u00f6nceliklerini yanl\u0131\u015f planlayabilir. Personelin yap\u0131lan i\u015f ile ilgili bir onay vermesi beklenecektir. Bu onay gerek bir uygulama \u00fczerinden olabilir gerekse oda telefonunda tu\u015flayaca\u011f\u0131 birka\u00e7 rakam ile olabilir. Robotun planlamas\u0131 ayn\u0131 zamanda personelin beraberinde g\u00f6t\u00fcrererek kullanaca\u011f\u0131 malzemenin hesab\u0131n\u0131 yaparak, ihtiya\u00e7 d\u0131\u015f\u0131nda t\u00fcketimine engel olacakt\u0131r.<\/p>\n\n\n\n<p><strong>Teknik Servis: <\/strong>\u00d6ncelik karar\u0131n\u0131 kime b\u0131rak\u0131rsan\u0131z, \u00f6ncelikler o do\u011frultuda yol al\u0131r. Ancak h\u0131zl\u0131 ve e\u015f zamanl\u0131 bir bildirimle, robotun belirleyece\u011fi \u00f6ncelik m\u00fc\u015fterinin her \u015feyin \u00f6n\u00fcne ge\u00e7mesini sa\u011flar. Sorunun tipine g\u00f6re envanterinizde var olan bir malzemeye personel taraf\u0131ndan ula\u015f\u0131larak kullan\u0131lmas\u0131, yada sipari\u015f talebi g\u00f6nderilmesi hep ayn\u0131 s\u00fcrecin par\u00e7as\u0131d\u0131r. Hatta robot bu y\u00fck\u00fc seve seve \u00fcstlenir. Ya sorun b\u00fcy\u00fckse ve zaman alacaksa? Bu durumda yine robot oda de\u011fi\u015fikli\u011fi se\u00e7enekleri ile \u00f6nerisini onaylaman\u0131z\u0131 takiben m\u00fc\u015fteriye bir bilgi g\u00f6nderebilir. YAda sorunun kal\u0131c\u0131 olarak \u00e7\u00f6z\u00fcld\u00fc\u011f\u00fc m\u00fcjdesini m\u00fc\u015fteriye bildirebilir.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Yapay zekay\u0131 kurgularken neleri g\u00f6z \u00f6n\u00fcnde tutal\u0131m?<\/h2>\n\n\n\n<p>Ama\u00e7 m\u00fc\u015fterimizin bizden almak istedi\u011fi toplam fayday\u0131 art\u0131rmak, paras\u0131n\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 hakk\u0131yla \u00f6dedi\u011fimizi kan\u0131tlamak olmal\u0131. \u00d6yleyse, m\u00fc\u015fteri i\u00e7in bir odada aran\u0131lan temel unsurlar\u0131 \u00f6nem s\u0131ras\u0131na g\u00f6re&nbsp; neler hat\u0131rlayal\u0131m:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>\u0130nternet Ba\u011flant\u0131s\u0131:<\/strong> \u00d6zellikle kendi \u00fclkesinin d\u0131\u015f\u0131nda seyahat eden bir ki\u015fi i\u00e7in seyahati s\u0131ras\u0131nda d\u00fcnya ile ba\u011flant\u0131s\u0131n\u0131 devam ettirmek yegane ihtiya\u00e7 haline gelmi\u015ftir.&nbsp;<\/li><li><strong>G\u00fcvenlik:<\/strong> D\u0131\u015f tehdit ve tehlikelerden izole edilmi\u015f olmak. Giri\u015f kap\u0131lar\u0131 m\u00fc\u015fterinin iste\u011fi d\u0131\u015f\u0131nda kontrol edilemez olmas\u0131. Oda i\u00e7inde, kazaya, hayati tehlikeye neden olabilecek e\u015fya ve unsurun olmamas\u0131 (sivri k\u00f6\u015feler, ayak tak\u0131labilecek engeller, elektrik d\u00fc\u011fmeleri, kaygan zeminler v.b.). Acil durumlarda yap\u0131lmas\u0131 gerekenlerin net olarak talimatland\u0131r\u0131lm\u0131\u015f olmas\u0131.<\/li><li><strong>Temizlik:<\/strong> Otel odas\u0131 farkl\u0131 bir\u00e7ok insan taraf\u0131ndan kullan\u0131lan bir \u00fcr\u00fcnd\u00fcr. Yeni bir m\u00fc\u015fteri giri\u015f yapt\u0131\u011f\u0131 odada ilk defa kendisi taraf\u0131ndan kullan\u0131ld\u0131\u011f\u0131 hissini almak ister. Koku, zeminin lekesiz ve temiz olmas\u0131, oda i\u00e7indeki d\u00fczen ve simetri, hatta mevsime g\u00f6re uygun s\u0131cakl\u0131kta olmas\u0131 bu hissi ilk anda m\u00fc\u015fteri zihninde yerle\u015fmesi i\u00e7in gerekli unsurlard\u0131r.&nbsp;<\/li><li><strong>Banyo &amp; Tuvalet:<\/strong> Ki\u015fisel hijyen art\u0131k her birey i\u00e7in hayati derecede \u00f6nemli. Seyahate \u00e7\u0131kan insanlar\u0131n gerek valizinde ne koyaca\u011f\u0131n\u0131 belirlemek, gerekse se\u00e7imindeki konfora g\u00f6re karar vermek i\u00e7in bir otelin sundu\u011fu banyo malzemelerini rezervasyon yapt\u0131\u011f\u0131 kanaldan yada otelin web sitesi \u00fczerinden kontrol etmek ilk al\u0131na aksiyon. Du\u015f suyu s\u0131cakl\u0131\u011f\u0131, su bas\u0131nc\u0131, du\u015f alan\u0131n\u0131n geni\u015fli\u011fi konaklama s\u0131ras\u0131nda memnuniyeti&nbsp; \u00f6nemli \u00f6l\u00e7\u00fcde belirleyen unsurlar.&nbsp;<\/li><li><strong>Mahremiyet:<\/strong> \u0130nsanlar evlerinde al\u0131\u015fm\u0131\u015f oldu\u011fu izole hayat\u0131 gittikleri otelde arar! Odan\u0131n konumu gere\u011fi, yeterli perde ile g\u00f6rsel temas\u0131n engellenmesi, ses yal\u0131t\u0131m\u0131 ile oda kom\u015fular\u0131ndan izole olmak, oda kap\u0131s\u0131 a\u00e7\u0131ld\u0131\u011f\u0131nda yatak b\u00f6l\u00fcm\u00fcn\u00fcn g\u00f6r\u00fcn\u00fcr olmamas\u0131 temel zorunlu ihtiya\u00e7lard\u0131r. Aile odalar\u0131nda sorun yaratan en can al\u0131c\u0131 konu, banyo kullan\u0131m\u0131 s\u0131ras\u0131nda kullan\u0131c\u0131lar\u0131n bireysel mahremiyetine dikkat eden bir yap\u0131land\u0131rma ile planlanm\u0131\u015f olmas\u0131d\u0131r.&nbsp;&nbsp;<\/li><li><strong>Amaca uygun fonksiyonlar:<\/strong> Bir i\u015f oteli kullan\u0131c\u0131s\u0131, odada ge\u00e7irdi\u011fi saatlerde i\u015flerini takip edebilmek i\u00e7in bir \u00e7al\u0131\u015fma masas\u0131na, e\u011fer suite benzeri bir odada kal\u0131yorsa, misafirlerini davet edebilece\u011fi bir oturma b\u00f6l\u00fcm\u00fcne sahip olmak ister. Bir aile oteli kullan\u0131c\u0131s\u0131, oda kapasitesine g\u00f6re&nbsp; ilave yatak konulabilecek alana yada yata\u011fa d\u00f6n\u00fc\u015fen koltuklara, odada kalan ki\u015fi say\u0131s\u0131na ve kal\u0131\u015f s\u00fcresine g\u00f6re yeterli dolap ve \u00e7ekmeceye sahip olmak ister.&nbsp;<\/li><li><strong>Oda i\u00e7i ikramlar: <\/strong>\u0130\u00e7me suyu tart\u0131\u015fmas\u0131z bulunmas\u0131 gereken en \u00f6nemli oda \u00f6gesidir. M\u00fc\u015fteriler bu mutlak ihtiyac\u0131n \u00fccretsiz olmas\u0131n\u0131 bekler ve m\u00fc\u015fteri alg\u0131s\u0131ndaki pozitif etkinin ba\u015flat\u0131lmas\u0131nda \u00f6nemli yer tutar. Bunun d\u0131\u015f\u0131nda \u00e7ay &amp; kahvenin yap\u0131labildi\u011fi bir d\u00fczen ve dolu bir minibar fiyatlar\u0131 ve kullan\u0131m \u015fartlar\u0131 a\u00e7\u0131k\u00e7a ilan edilmek \u015fart\u0131yla memnuniyetle kar\u015f\u0131lan\u0131r.&nbsp;&nbsp;&nbsp;&nbsp;<\/li><li><strong>Manzara:<\/strong> \u00d6zellikle tatil ama\u00e7l\u0131 gidilen bir otel odas\u0131n\u0131n&nbsp; nereye bakt\u0131\u011f\u0131 \u00e7ok \u00f6nemlidir. Elbette t\u00fcm odalar\u0131n memnun edici bir manzaras\u0131 olmayabilir, \u00f6denen \u00fcr\u00fcn bedeli ile ili\u015fkilendirerek bu ayr\u0131cal\u0131\u011f\u0131 sunuyor olmak dahi m\u00fc\u015fterinize \u015feffaf ve adil davrand\u0131\u011f\u0131n\u0131z\u0131 belirtmek anlam\u0131ndad\u0131r.&nbsp;<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Dijital D\u00f6n\u00fc\u015f\u00fcm sayesinde ne elde edece\u011fiz?<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Planlama ve operasyonel hatalar\u0131 en aza indirece\u011fiz.&nbsp;<\/li><li>Y\u00f6netimdeki insan kaynaklar\u0131m\u0131z\u0131 kompleks y\u00f6netim y\u00fcklerinden ar\u0131nd\u0131rarak, m\u00fc\u015fteri ile etkile\u015fim sa\u011flad\u0131\u011f\u0131 sosyal zaman\u0131 artt\u0131raca\u011f\u0131z.<\/li><li>\u0130\u015fletme kaynaklar\u0131n\u0131 etkin kullanarak \u00f6l\u00e7\u00fclebilir bir operasyon s\u00fcreci olu\u015fturaca\u011f\u0131z, ekonomik verimlilik sa\u011flayaca\u011f\u0131z.&nbsp;<\/li><li>M\u00fc\u015fteri etkile\u015fimi sayesinde, anl\u0131k geri bildirimler ile aksiyonlar\u0131m\u0131z\u0131 kay\u0131t alt\u0131na alaca\u011f\u0131z. \u0130leride m\u00fc\u015fterinin itiraz veya inkarlar\u0131na kar\u015f\u0131l\u0131k savunabilece\u011fimiz bir tarih\u00e7emiz olacak.&nbsp;<\/li><li>H\u0131zl\u0131 aksiyon sayesinde \u201cMutlak Memnuniyet\u201d garantisi elde edece\u011fiz.&nbsp;<\/li><li>M\u00fc\u015fterimizin hizmetimizi de\u011ferlendirmesi ve deneyimlerini payla\u015fmas\u0131 i\u00e7in kullanabilece\u011fi bir enstr\u00fcman sa\u011flayaca\u011f\u0131z.&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p>E\u011fer buraya kadar okuduysan\u0131z, ilginizi \u00e7ekmi\u015f olacak ve birka\u00e7 kelime dahi olsa yorum payla\u015fman\u0131z, yada makaleyi sayfan\u0131zda payla\u015fman\u0131z beni mutlu edecek.<br><\/p>\n\n\n\n<p>Mustafa \u00dcst\u00fcns\u00f6z<br>Konaklama Sekt\u00f6r\u00fc Profesyoneli<br>Linkedin Hesab\u0131m: <a href=\"https:\/\/www.linkedin.com\/in\/mustafaustunsoz\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.linkedin.com\/in\/mustafaustunsoz\/<\/a><br><\/p>","protected":false},"excerpt":{"rendered":"<p>Let's imagine what the artificial intelligence configured by Digital Transformation can basically do for us in this interaction process. <\/p>","protected":false},"author":2,"featured_media":14327,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[139],"tags":[146,147],"class_list":["post-11040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otel-danismanligi","tag-otel-odalarinda-dijital-donusum","tag-otel-odalarinda-yapay-zeka"],"_links":{"self":[{"href":"https:\/\/bizix.com.tr\/en\/wp-json\/wp\/v2\/posts\/11040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizix.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizix.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizix.com.tr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bizix.com.tr\/en\/wp-json\/wp\/v2\/comments?post=11040"}],"version-history":[{"count":0,"href":"https:\/\/bizix.com.tr\/en\/wp-json\/wp\/v2\/posts\/11040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizix.com.tr\/en\/wp-json\/wp\/v2\/media\/14327"}],"wp:attachment":[{"href":"https:\/\/bizix.com.tr\/en\/wp-json\/wp\/v2\/media?parent=11040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizix.com.tr\/en\/wp-json\/wp\/v2\/categories?post=11040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizix.com.tr\/en\/wp-json\/wp\/v2\/tags?post=11040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}